The majority of businesses have a Web page. The problem with many of these pages is they are not user friendly. Visitors do not stay on pages that load too slowly or are too complicated. They also do not stay on pages that are too busy and make finding what they are looking for difficult. The purpose of a business Web page is to attract customers to the page and to keep them on the page to browse for products and services. If your page is not user friendly, then visitors will quickly leave and search for other sites.
A well-constructed Web page will keep visitors on your page. The first page should be simple and easy to navigate. Too often business put too much information on the first page which makes it difficult to use. Visitors want to find what they are looking for quickly. So keep your page simple.
If you sell a number of products or services, you may want to include a search tool on the first page. Visitors stay longer on Web pages that provide a search tool. This tool allows for a quick search of your site and its contents. You want to make finding the products and services quick and easy.
Limit the categories or drop down menus to just a few. Having too many causes visitors to lose interest quickly and they will leave your page. Categorize as efficiently as possible.
Many businesses use information boxes to obtain visitor information such as email address, residential address and phone numbers. While it is acceptable to request this information, do not make visitors enter the information upon visiting your page. Visitors do not like providing this information unless they intend to make a purchase or wish to request information.
Make every effort to keep your Web page simple and easy to use.