When a person or group goes into business for themselves, they will follow a code of ethics. Ethics are a kind of moral code that people live by, a scale to measure what they will or will not do or find acceptable. While not everyone shares the same group of ethics with the rest of the world, there are a few that most businesses have in common and that people like to see in the companies they deal with.
A company needs to be honest about their product. They may offer a well-made and durable product but they should not lead their customers to expect more from it than it can do. For instance, if they manufacture the highest quality lawn mower, they should not claim that it can easily transform into a snow-blower unless can and it is truly user-friendly.
Loyalty is usually something a company wants to see from its customers, but a company needs to have some level of loyalty to its customers as well. This loyalty could be defined as ‘the customer is always right’ or they could show it by keeping the customer happy and listening to their feedback or offering perks as a way to say ‘thank you.’
The ability to adhere to the principles laid out for a company is the most vital of all ethics. It will never matter how long the list of a company’s principles are if they do not bother to stick with them. While a customer can be told that a company is honest and loyal, integrity can only be proven over time. When customers see that a company sticks by its return policy and that they consistently offer the quality product expected of them, it is not only their current customers who will take notice. People who have never used their service or product will see their integrity when happy customers talk to their friends.